Retail
Powered by Rokad
India’s retail landscape is fragmented, fast-moving, and fiercely competitive. You need more than insights — you need execution-ready infrastructure: offline distribution in 500+ stores, dynamic pricing for Tier 2/3, integrated logistics, and omnichannel tech that unifies online and in-store experiences.
At Rokad, we deploy modular capabilities — Market Accessibility, GTM Strategy, Customer Intelligence, and Digital Transformation — so you can scale profitably across metros, towns, and digital aisles. No theory. No overhead. Just growth, activated.
Retail Isn’t Slowing — It’s Transforming
The next five years will reward brands that scale access, intelligence and responsiveness — not just visibility.
Access Beats Advertising
Awareness only converts where fulfilment is reliable. Visibility without availability now wastes marketing spend.
Tier-2 and Tier-3 Are Not “Future Markets” — They’re Current Growth Engines
65–70% of incremental demand is shifting outside metros, but logistics & distribution maturity are lagging.
The New Consumer Value Equation: Price × Convenience × Trust
Re-purchases depend less on brand recall and more on: “Was buying painless and predictable?”
Digital is Not a Channel — It’s the Operating System
Customers expect consistent pricing, service and availability across online + offline.
Loyalty Isn’t Dead — It’s Selective
Consumers remain loyal when the value is clear, the buying process is seamless and the brand is accessible.
The Retail Reality
Why Scaling in India Feels Like Building a Plane Mid-Flight
You’ve built a brand people love. Your product solves a real need. Your D2C metrics are strong. And yet — scaling beyond early adopters feels like pushing a boulder uphill.
In India, 68% of new retail placements fail to achieve >30% sell-through in 90 days due to mismatched SKUs and lack of in-store activation.
Offline Access ≠ Offline Sales
Tier 3 buyers are 3.2x more likely to purchase in bundles or with EMI—yet 89% of D2C brands use metro-centric pricing models.
Pricing Fragmentation Across Tiers
Reverse logistics in Tier 2 cities can consume 25–40% of revenue—especially for categories like apparel and home goods.
Logistics That Break Unit Economics
Only 12% of Indian D2C brands have unified inventory visibility across marketplaces, D2C site, and retail partners—leading to overselling and stockouts.
Digital & Physical Operate in Silos
The average Indian retailer holds 4.7 months of stock cover—far above the healthy 1.5–2 months—tying up working capital.
No Early-Warning System for Under-performance
Where retail grows
Growth isn’t achieved by spending more — it’s achieved by removing friction in how consumers discover, buy and receive products.
Rokad improves retail performance by strengthening the commercial engine — making demand more predictable, fulfilment more reliable and marketing more efficient. We align distribution, customer strategy, pricing and digital infrastructure so that visibility results in revenue, not leakage.
Market Accessibility
Higher conversion across cities & stores by ensuring products are actually buyable
Customer Strategy
Precise targeting and messaging — lower CAC, higher repeat rates
Digital Transformation
Unified customer, inventory and order intelligence across channels
Pricing Strategy
Margin defence without discount dependency
GTM Strategy
Cluster-based expansion where demand density is highest
Supply Chain & Fulfilment Reliability
Shorter delivery times → lower abandonment → increased LTV
Core belief: Retail growth isn’t random — it’s engineered. Talk to an expert to know more about it, schedule a session with us and let's figure-out how we can help you.
We understand retail
A proven, modular workflow — designed for India’s fragmented retail reality
Unlike one-size-fits-all consultancies, we embed with your team to activate growth—starting where you are, and scaling as you succeed. Here’s how it works for retail brands like yours.
Diagnose & Define
Understand your brand, goals, and gaps
(process)
We start with a deep-dive workshop—reviewing your product, margins, current channels, and growth targets. Using our Retail Readiness Framework, we identify where you’re strong (e.g., D2C conversion) and where you’re exposed (e.g., no Tier 2 presence, high return rates).
(deliverables)
Retail Maturity Scorecard, Channel Gap Analysis, 12-Month Growth Roadmap (draft)
Design Your Retail Engine
Build a tailored, modular growth stack
(process)
Based on your goals, we assemble the right mix of capabilities—not a one-size-fits-all package. For a D2C brand going offline: Market Accessibility + GTM Strategy. For an FMCG scaling digitally: Customer Strategy + Technology. Every element is customized.
(deliverables)
Custom Capability Stack, Pricing & Assortment Matrix (by city tier), Retailer Persona Profiles (modern trade, specialty, kirana)
Activate Channels
Go from plan to placement—in weeks, not months
(process)
We execute: onboarding stores, optimizing marketplace listings, setting up logistics lanes, and training retail staff. Our network lets you bypass cold outreach—your product gets in front of buyers who already trust our curation.
(deliverables)
Store Launch Kit (merchandising, POS materials), E-commerce Catalog Live on 3+ platforms, First 50 Store Placements (Tier 1/2 pilot)
Optimize & Scale
Turn data into decisions—and momentum into margin
(process)
Using real-time sell-through, inventory turnover, and customer feedback, we refine pricing, replenishment, and promotions. When pilot stores hit 85%+ sell-through, we trigger Tier 2/3 expansion—with localized assortments and vernacular marketing.
(deliverables)
Bi-weekly Performance Dashboard, Dynamic Replenishment Alerts, Scalable Playbook for Next 200 Stores
Integrate & Future-Proof
Unify offline + online for lasting advantage
(process)
We help you embed resilience: ERP-cloud sync, AI-driven demand forecasting, loyalty programs that bridge store & app, and BOM support for private-label SKUs. The result? A brand that scales profitably—not just volumetrically.
(deliverables)
Omnichannel Tech Stack Assessment, Supply Chain Risk Mitigation Plan, 12-Month Innovation Roadmap (e.g., QR checkout, WhatsApp ordering)
What We Solve
Every engagement ties back to one of these real commercial problems — each directly affecting revenue, margin or growth capacity.
Retailers don’t need more decks or campaigns. They need measurable solutions to the blockers that restrict scale. Rokad’s interventions are designed around these recurring use-cases.
Fixing Visibility Without Accessibility
High marketing reach, low conversions because fulfilment is weak in demand-heavy regions.
Reducing Cart Abandonment Caused by Delivery Time / Stockouts
Improve conversion by solving logistics, not just UX.
Penetrating Tier-2 and Tier-3 Without Building Large Store Networks
Playbooks for lean expansion and cluster-based footprint.
Improving Margin Without Cutting Consumer Value
Pricing psychology + pack architecture + procurement synchronisation.
Scaling D2C Without Destroying Retail Relationships
Channel-neutral growth — not channel conflict.
Stabilising Demand Forecasting and Inventory Turns
Predictive analytics tied to real consumption patterns.
Each use-case affects top-line (growth), bottom-line (margin), or velocity (speed to market) — often all three. Talk to an expert to know more about it, schedule a session with us and let's figure-out how we can help you.
Retail in Motion
How brands like yours turned market complexity into revenue — with Rokad as their growth partner.
These aren’t hypotheticals. Each case reflects real engagements — where strategy met execution, and shelf space turned into scale.
Sectors We Serve
Where our experience delivers out-sized outcomes.
Rokad supports clients across retail, consumer products, technology, and industrial goods. Across these categories, we specialise in demand generation, growth architecture, cost and efficiency transformation, omnichannel profitability, procurement excellence, and digital enablement. Each engagement is designed to be measurable, execution-ready, and tied directly to economic value creation.
We activate your offline expansion—curating the right stores, training staff, syncing inventory, and protecting your brand story—so you scale without dilution.
D2C Brands Scaling Offline
We replace or augment traditional distributors with agile, tech-enabled micro-networks—so you grow profitably, not just volumetrically.
Emerging FMCG & CPG Brands
We serve as your India growth arm—handling channel strategy, pricing, procurement, and partner onboarding—so you enter with confidence, not caution.
International Brands Entering India
We build your direct channel in parallel—starting with a lean portfolio, data-driven pricing, and integrated tech—so you transform without turbulence.
Traditional Manufacturers Going Direct
Industry Insights
Frameworks and foresight for leaders building the next decade of India
Read moreOur insights track the most important forces shaping growth — consumer behavior, digital infrastructure, retail operations, and brand economics. Each perspective converts noise into clarity, helping leaders make sharper decisions with speed and conviction.
