Growth companies implementing a shared customer platform
Align marketing, sales, onboarding, service, success, operations, content, and reporting around common records and processes.
CRM, Marketing, Sales, Service, Content and Operations Hubs, custom objects, workflows, apps, APIs, data, and governance
Rokad implements, extends, integrates, migrates, and governs HubSpot across CRM, marketing, sales, service, content, automation, custom objects, and applications.
Platform fit / 01
HubSpot can connect customer acquisition, sales, service, content, automation, and reporting around one CRM. Rokad defines lifecycle stages, objects, properties, associations, ownership, workflows, integrations, data quality, applications, permissions, reporting, and operating practices.
Align marketing, sales, onboarding, service, success, operations, content, and reporting around common records and processes.
Build custom objects, applications, workflow actions, UI extensions, integrations, data synchronisation, and operational tooling.
Rationalise properties, lists, workflows, pipelines, forms, integrations, permissions, reports, and data quality.
Implementation risks / 02
Marketing, sales, service, success, and finance interpret status, ownership, qualification, and conversion differently.
Duplicate fields, lists, automations, branches, delays, enrolment rules, and integrations create conflicting updates.
Duplicates, missing associations, weak validation, unclear source, overwritten history, and incomplete activity reduce trust.
Platform capabilities / 03
HubSpot CRM, lifecycle, pipeline, object, association, property, permission, and governance design
Marketing, Sales, Service, Content, and Operations Hub implementation and cross-hub workflows
Custom objects, schemas, properties, associations, pipelines, records, and domain-specific CRM models
Workflows, lists, lead routing, scoring, approvals, sequences, tasks, notifications, and operational automation
Private and public apps, OAuth, APIs, webhooks, custom workflow actions, UI extensions, and middleware
ERP, finance, product, support, ecommerce, data warehouse, enrichment, communication, and analytics integration
Migration, deduplication, validation, attribution, reporting, training, support, and managed administration
Implementation system / 04
Contacts, companies, deals, tickets, custom objects, associations, properties, lifecycle, ownership, and history.
Pipelines, stages, routing, scoring, workflows, tasks, approvals, handoffs, service, onboarding, and success.
Apps, OAuth, APIs, webhooks, workflow actions, UI extensions, middleware, external systems, and reconciliation.
Teams, permissions, naming, properties, workflows, lists, assets, reports, releases, data quality, and support.
Use cases / 05
Define lifecycle, pipelines, objects, ownership, activities, workflows, reporting, permissions, and adoption.
Connect product, ERP, billing, support, ecommerce, data, enrichment, communications, and operational systems.
Coordinate lead capture, enrichment, scoring, routing, sales, proposals, onboarding, billing, renewal, and reporting.
Audit and rationalise records, properties, associations, workflows, lists, pipelines, permissions, integrations, and reports.
Architecture / 06
Use standard or custom objects and associations for real domain relationships instead of encoding structure into fields and lists.
Define triggers, re-enrolment, exclusions, delays, branch order, ownership, idempotency, exit, and monitoring for each automation.
Specify which system creates and owns every record and property, conflict handling, deletion, history, and reconciliation.
Quality and governance / 07
Records, ownership, states, approvals, deduplication, validation, reconciliation, and system-of-record boundaries are explicit.
Configuration, extensions, code, integrations, environments, permissions, and release controls preserve platform maintainability.
User roles, training, support, reporting, administration, change management, and platform ownership are part of delivery.
Delivery / 08
Clarify the business outcome, current systems, platform constraints, data, integrations, risks, ownership, and measurable acceptance criteria.
Define the platform architecture, workflow or storefront model, extensions, integrations, security, environments, and migration sequence.
Build in controlled increments with testing, stakeholder review, observability, documentation, and platform-specific quality controls.
Deploy safely, transfer ownership, monitor production behaviour, support users, and improve the implementation using operational evidence.
Typical platform deliverables
Engagement models / 09
A bounded review of the current platform, requirements, gaps, risks, architecture, and an executable next-stage plan.
A defined integration, migration, storefront, application, workflow, or platform outcome with explicit acceptance criteria.
Specialists working alongside internal product, engineering, operations, marketing, data, or enterprise teams.
Ongoing maintenance, releases, integrations, support, optimisation, governance, and roadmap execution after launch.
Related platforms and services / 10
Enterprise CRM and custom application platform with deep code, automation, data, and integration capabilities.
Broad business application suite with CRM, customisation, automation, analytics, and integration.
Microsoft customer, service, operations, Dataverse, and Power Platform ecosystem.
Custom applications, backends, integrations, APIs, marketplaces, and enterprise systems.
Pipelines, platforms, warehouses, analytics engineering, BI, and governed data operations.
Ongoing application, cloud, security, reliability, support, and continuous improvement.
FAQ
Platform scope, ownership, licences, data, integrations, security, migration, and long-term operation are clarified before delivery.
Yes. We can design custom objects, properties, associations, pipelines, apps, OAuth, APIs, webhooks, workflow actions, and UI extensions.
Yes. We define customer and subscription identifiers, field ownership, events, API flows, reconciliation, monitoring, and error handling.
Yes. We audit records, duplicates, properties, workflows, lists, pipelines, integrations, permissions, assets, reports, and usage before controlled rationalisation.
Yes. Managed support can cover users, permissions, data, workflows, properties, integrations, campaigns, reports, incidents, and operational improvement.
HubSpot · Enterprise software development
Rokad can structure the CRM, automate revenue operations, build custom integrations, clean the data, and establish platform ownership.
Contact / 05
Tell us what you need to build, improve, procure, deploy, or operate. We will respond with a practical next step.