Organisations with an outdated public website
Improve credibility, usability, accessibility, performance, search, content operations, and maintainability.
Redesign, replatforming, migration, performance, accessibility, SEO, and content operations
Website modernisation
Rokad modernises ageing websites through controlled redesign, replatforming, content migration, search preservation, performance improvement, and operational renewal.
Designed for / 01
A focused delivery model for the organisations that need it.
Website modernisation must protect existing content, traffic, integrations, analytics, editorial workflows, and organisational knowledge while improving the experience and technical foundation. Rokad plans and executes the transition with explicit migration, redirect, validation, launch, and monitoring controls.
Teams trapped on a difficult platform
Move away from unsupported, insecure, expensive, inflexible, or developer-dependent website technology.
Companies undergoing brand or service transformation
Restructure the website around new positioning, capabilities, audiences, content, and commercial priorities.
Challenges / 02
The problems this service is built to solve.
The visible redesign hides migration risk
URLs, metadata, content, forms, analytics, media, integrations, and publishing workflows can break during launch.
The current content structure cannot support growth
Pages are inconsistent, duplicated, hard-coded, poorly related, and difficult for editors or search systems to understand.
The platform is slow and expensive to change
Legacy themes, plugins, dependencies, hosting, build systems, and manual processes create recurring risk and cost.
Capabilities / 03
What Rokad can deliver.
01
Current-site inventory, analytics, crawl, content, platform, and risk assessment
02
Audience, information-architecture, content-model, and design transformation
03
CMS, framework, hosting, rendering, and integration replatforming
04
Content, media, metadata, form, user, and configuration migration
05
URL mapping, redirects, canonicals, structured data, and search preservation
06
Accessibility, performance, security, analytics, consent, and quality validation
07
Rehearsal, cutover, rollback, monitoring, training, and managed support
Solution components / 04
The system behind the visible product.
Current-state inventory
URLs, content, traffic, rankings, media, forms, scripts, integrations, templates, users, workflows, and technical dependencies.
Target website system
Information architecture, design system, content model, CMS, frontend, rendering, hosting, analytics, and governance.
Migration programme
Mapping, transformation, quality, redirects, rehearsals, freeze, cutover, validation, rollback, and issue resolution.
Operational renewal
Publishing, roles, training, deployment, monitoring, maintenance, security, ownership, and continuous improvement.
Use cases / 05
Where this capability creates practical leverage.
Corporate website redesign and rebuild
Replace the visual, content, and technical system while preserving essential traffic and operations.
CMS migration
Move structured content, media, users, workflows, metadata, and delivery to a more suitable platform.
Performance and accessibility renewal
Improve rendering, assets, code, content, interaction, semantics, keyboard use, and quality governance.
Service and content architecture expansion
Restructure a small website into a scalable system for services, solutions, sectors, work, research, and localisation.
Architecture and integration / 06
Designed to fit the wider technology environment.
URL continuity
Preserve or intentionally redirect valuable URLs and maintain canonical, alternate, sitemap, and internal-link consistency.
Content transformation
Map unstructured pages into reusable content types while preserving meaning, metadata, relationships, and editorial ownership.
Rehearsed cutover
Test migration, redirects, forms, analytics, permissions, performance, crawl, and rollback before the production switch.
Quality and control / 07
Production requirements are part of the build.
Accessible by default
Semantic structure, keyboard use, contrast, responsive behaviour, and assistive-technology compatibility are treated as engineering requirements.
Performance with evidence
Page weight, rendering, caching, image strategy, Core Web Vitals, and runtime behaviour are measured and optimised.
Search and content integrity
Metadata, structured data, internal links, crawl controls, redirects, content models, and publishing workflows are implemented deliberately.
Delivery / 08
A controlled path from requirement to operation.
Discover
Clarify the business outcome, users, workflows, constraints, dependencies, risks, and measurable acceptance criteria.
Architect
Define the system boundaries, data, integrations, security, operating model, delivery sequence, and technical decisions.
Build and validate
Deliver in controlled increments with stakeholder review, automated testing, documentation, and production-quality engineering.
Deploy and improve
Launch safely, establish observability and support, then improve the system using operational evidence and user feedback.
Typical deliverables
Website, content, analytics, SEO, accessibility, and platform assessment
Target information architecture, design system, content model, and technical plan
Production website, CMS, integrations, and deployment configuration
Content, media, metadata, URL, redirect, and analytics migration
Accessibility, performance, security, search, and launch validation
Training, monitoring, maintenance, and post-launch improvement plan
Engagement models / 09
Use the delivery structure that matches the work.
Fixed-scope delivery
A defined outcome, scope, acceptance criteria, milestones, and commercial structure for a bounded project.
Dedicated product team
A stable cross-functional team delivering an evolving roadmap with shared product and engineering ownership.
Embedded specialists
Specialist engineers working inside an existing product, technology, data, design, or operations team.
Managed evolution
Ongoing reliability, security, maintenance, feature delivery, and roadmap execution after launch.
Related capabilities / 10
Continue through the wider product and technology system.
01
Corporate websites
Design the new organisational experience and content system.
02
CMS development
Renew the editorial platform and structured content foundation.
03
Frontend development
Modernise the interface architecture, components, and performance.
01
Software development
Custom platforms, backends, integrations, operational systems, and software modernisation.
02
Managed technology services
Ongoing maintenance, cloud, security, reliability, support, and continuous engineering.
03
Technology consulting and research
Architecture, feasibility, strategy, due diligence, vendor evaluation, and execution planning.
FAQ
Website modernisation
Scope, ownership, assumptions, delivery, security, and long-term operation are clarified before work begins.
01Can a redesign preserve our current SEO performance?
Can a redesign preserve our current SEO performance?
Risk can be reduced through crawl and analytics inventory, content parity, URL mapping, redirects, metadata, canonicals, structured data, internal links, sitemaps, performance, and post-launch monitoring.
02Do we need to migrate all existing content?
Do we need to migrate all existing content?
Not necessarily. We classify content to retain, improve, merge, redirect, archive, or remove based on value, accuracy, traffic, relevance, and future information architecture.
03Can the old and new website run in parallel?
Can the old and new website run in parallel?
Yes, during development and migration. Production coexistence is also possible for phased sections, but routing, content ownership, analytics, and search signals need careful control.
04Can Rokad continue maintaining the website after launch?
Can Rokad continue maintaining the website after launch?
Yes. Managed support can include content-system support, releases, security, monitoring, performance, analytics, experimentation, and continuous development.
Web development
Modernise the website without losing the content, search equity, and operations already built around it.
Rokad can assess the current system, define the target platform, and execute the migration with controlled launch risk.
Contact / 05
Bring us the difficult technology problem.
Tell us what you need to build, improve, procure, deploy, or operate. We will respond with a practical next step.